Herzogenaurach is in Franconia.


Herzogenaurach is not as famous as the family that founded two of the most successful businesses of Germany here: The Dasslers, founders of Adidas (founded by Adolf, "Adi" Dassler) and Puma (founded by Rudolf Dassler, older brother of Adi). Both companies still dominate town and for many years, which shoes one wore was a serious issue. However, the biggest employer is neither, but rather the Schaeffler Group, that has its headquarters in town and mainly produces bearings for automotive and engineering use.

The name "Herzogenaurach" comes from the river Aurach that flows through town and also serves as a rough dividing line between Adidas and Puma.

Get in

By bus

A public bus (line 201) runs several times daily from Erlangen to the city. As Herzogenaurach has no train station, this is the only way to get there by public transport. Plans are underway to build a intercity-streetcar (locally known as "Stadt-Umland-Bahn" or StUB) to Erlangen with another line connecting Erlangen and Nuremberg, however construction has not yet started as of March 2016. After a decisive win of the pro StUB side in a March 2016 ballot measure, planning (and later construction) is now set to begin in earnest in mid 2016.

Furthermore the private company Meinfernbus offers limited direct service to/from Berlin. The ticket must be bought at least 60 minutes prior to departure as the bus only stops in Herzogenaurach if someone wants to board or alight there.

By car

The next Autobahn is A3. A 73 is close by

By plane

There is a small airfield close to town that can accommodate general aviation. No scheduled flights exist, nor have they ever. The next major airport is in Nuremberg (IATA: NUE), which just like Herzogenaurach is member of the VGN tariff union, making it possible to do the whole trip from Nuremberg with just one ticket.

Get around

Public buses run through town. The interior parts are walkable, but the outlet stores are quite a bit out of town and were designed with the car in mind.


a brewery in the historical center of Herzogenaurach

Herzogenaurach has a small but beautiful old town.


During major soccer events (World and European Championships), Adidas has a big screen where you can watch the game right next to their outlet store


the Adidas outlet store

The main draw of this town are Adidas and Puma and they have built outlet stores that have only gotten bigger and bigger in recent years. Prices are usually lower than in regular stores and clothes that are out of season may be had for discounts, but of course not everything is cheap and depending on where you are from, stuff may be cheaper back home.




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This article is issued from Wikivoyage - version of the Sunday, March 13, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.