- Jõhvi – the capital of the county
- Narva – Estonia's eastern-most and third largest city, on the Narva River, which is the border with Russia
- Narva-Jõesuu – beachside town on the Narva River
- Sillamäe – coastal town in the east
- Toila – small coastal town
Russians make up 71% of the population and Estonians 20%.
From Tallinn, the region is a little over an hour by car, bus or train. Traveling from St Petersburg, this will be the first region of Estonia you will arrive in.