How to Use Agritourism to Revitalize a Rural Community

Agritourism offers consumers the activities of recreation, leisure and education. Along with activities, farms and ranches provide services and events on and off a site. Farmers and ranchers can use agritourism to revitalize a rural community. On-farm or ranch activities are when tourists interact with operations occurring at the location of the farm or ranch, with heritage activities and food-based activities.



Steps

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    Prepare a plan. Along with a project feasibility assessment, a personal and market plan should be completed to verify an agritourism component will revitalize a farming or ranching operation while also invigorating the rural community of the business.
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    Make the farming or ranching business educational and entertaining. Consumers want to experience what it was like in the good-old days. Agritourism provides tourists a nostalgic feeling of an earlier time when farming and ranching operations were smaller. Rural communities are revitalized because agritourism enables farmers and ranchers to diversify their business.
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    Be eager to show the farm or ranch. An ambition to showcase the operation and a want to accommodate tourists is necessary so that they receive the full-extent and unforgettable experience of the business.
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    Customize a tourist's experience. Tours of the operation where education is incorporated invites tourists into the fundamentals of the farm and a personal involvement with the operation. Petting zoos, nature walks, horse backing riding and hayrides are activities where each tourist comes away with knowledge and a memory to be told to others who may then visit the community.
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    Exhibit how it all works. Demonstrations are ideal ways to display to a tourist the simple and basic components of a farm or ranch. Depending on the function of the farm or ranch, demonstrations may include microbreweries, wineries, water-powered grist milling, butter making, sheep shearing and many other activities that showcase the site.
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    Partner with the community. Communities with numerous agricultural components can work together in a collective manner to market the region and use agritourism to revitalize a rural community.
    • Festivals during specific seasons provide opportunities where the community is opened up for tourists to visit different farms to pick produce and other activities where historical, food-based, and on-farm or ranching are incorporated.
    • The differing operations can share in marketing costs while working together to bring more to the area, reinvigorating the community.

Tips

  • Historical recreations at a farm or ranch are attractions especially valuable for children, so operators should be extremely committed to historical recreations.

Warnings

  • Always do the homework first. Business plans are vital to ensure implementing agritourism activities is a good investment.

Article Info

Categories: Farming