How to Send a Business Holiday Card

Holiday cards are a great way to keep in touch with business clients, vendors and employees. But how do you choose the right cards without offending anyone?

Steps

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    Count the number the cards you'll need. Add up the vendors, employees and clients you wish to remember with a card. Decide whether you're going to have the same card for all recipients or separate card designs for separate groups.
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    Make sure you have an up to date address list.
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    Decide whether you will be sending religious or secular greeting cards
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    Check out a variety of online sites that offer cards targeted towards business senders. These vendors are more likely to offer things you need like imprinted corporate logos and multi-line signatures.
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    Order your cards early. To avoid last minute problems, order your business holiday cards in September or October. This is will give you the chance to deal with any errors, order additional cards and sign the cards.
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    Add a personal note or signature when your cards arrive from the printer. Studies have shown that personally signed cards are far more valued by a recipient.
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    Hand address your cards. Pre-printed labels belong on bills and fliers, not business Christmas cards. Make sure the addresses are written neatly and clearly.

Warnings

  • Remember that even if it doesn't say "Christmas", images such as Santas, Christmas trees and angels trailing stars are intrinsically Christmas images, and therefore are inappropriate for Jewish, Muslim, or Buddhist recipients.
  • Don't assume that everyone will appreciate a Christmas card. Many people have faiths that do not include Christian celebrations, and Christmas is a Christian celebration.
  • If you send season's greetings cards, make sure you're sending them when the person would be celebrating a holiday. Sending Happy Holidays to a Muslim or Jew on December 24th would be inappropriate when Ramadan is in September or Hanukkah fell three weeks before.

Article Info

Categories: Christmas Cards and Tags