How to Name Your Solo Art Exhibition

If you are fortunate enough to be an artist with a serious body of work, you may decide you would like to see it on display. Your options are many, from office hallways, hospitals, schools, churches, pop-ups, to art galleries and museums. But you will still need to name the exhibition in a manner which makes people want to see it.


  1. Image titled Name Your Solo Art Exhibition Step 1
    Prepare well. Preparation for your solo exhibition is essential. Keep in mind that the work meets the following criteria:
    • Is it all made using safe, solid materials secured so nothing can come un-glued, smear, or fall off?
    • Is the work ready to hang?
    • Do certain works need support rods or Plexiglas to cover it, or a pedestal to display it?
    You will need to address all of this. Each level of artistic quality should show a sign of sophistication, a website, write-ups, online articles and publications about your art. Name recognition is highly desirable.
    Image titled Name Your Solo Art Exhibition Step 2
  2. Image titled Name Your Solo Art Exhibition Step 3
    Price the works. Original art needs to be priced based on the artist’s status of being a new, emerging or master artist. A new artist is one with basic art skills, but has never really exhibited their art work before. Keeping a portfolio of work, showing your growth is essential for all new artists. New artists will probably do best in a group show at first.
  3. Image titled Name Your Solo Art Exhibition Step 4
    Look on line for Call for Entry. You will need to pay about $20-35 dollars to participate, but you will see how your art work stands up in competition. An emerging artist has some exhibition experience, publicity and a following. Master Artists are well-known, get top dollar for art, and work with galleries to sell their work or get commissions.
  4. Image titled Name Your Solo Art Exhibition Step 5
    A contract needs to be signed between the artist and gallery. The contract will state the artist’s responsibilities, delivery date, photos for press, a list of works and prices and an artist biography. The gallery will state their duty to provide space, advertise, and support for the artist. Some galleries do charge up to 50% commission to provide for publicity and staff.
  5. Image titled Name Your Solo Art Exhibition Step 6
    Come up with a name. Naming the exhibition is usually the duty of the artist and this can be daunting. For many art spaces, calendars are set up to a year in advance. An artist typically shows examples of current work, but may want to focus on a new direction for the solo show. You may have no idea how the new work will turn out, and therefore it will be difficult to describe it.
  6. Image titled Name Your Solo Art Exhibition Step 7
    Ask trusted friends for name suggestions, keywords and the feeling one gets when viewing your art. Is one word often reoccurring, such as bright, comforting, symbolic, intriguing, youthful, realistic?
  7. Image titled Name Your Solo Art Exhibition Step 8
    Identify your own technique and style, range of subjects and theme to fully enhance the title of the show. What makes your artwork stand out from all other artists?
  8. Image titled Name Your Solo Art Exhibition Step 9
    Get some help with titles. If you are still stuck, there are title generators out there. An example of this is Rebecca Uchill’s curator’s helper. Museums often debate titles themselves. “The title is your initial marketing hook,” says David Rubin, curator of contemporary art at the San Antonio Museum of Art. “I’ve worked outside New York most of my career, in areas where art is not necessarily part of the daily diet, so if it’s too esoteric people won’t have a clue what the show is about.” Rubin tends to follow the formula of the two-part title: “a cliché everybody knows or a sexy hook,” followed by a colon and a fuller explication.”[1]
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    Be as descriptive as possible. A title such as “New Works”, may mean you need to produce everything new in a year. A better descriptive title should entice viewers, with the type of work, (painting, mixed media, drawings) and the style (landscapes, contemporary, figurative, historical) and a bit of you, the artist, so they will get your personality.


  • Titles should neither be too long, or too unusual. Make the title appealing and make sense to people who may not normally follow the work of artists.
  • Provide a list of people you may know with their emails to start a publicity list.
  • Thank the gallery with a handwritten note.


  • Do not use a title that has been used before by another artist, or a name used by a competition.
  • All art work is subject to copyright laws. It is unlawful to reproduce the artwork of another artist in another form.

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Categories: Exhibited Arts