How to Maximize Your Craft Website for Sales

During the designing of your website, there are some key elements to consider in order to increase the chances of making sales through your website for your crafts. This article outlines some of the basics.


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    Choose a good domain name. It needs to be one that buyers will remember with ease, can type out easily to forward to others, and has a catchy sound to it. Make it easy to spell too.
    • Consider combining your name with the type of craft or an element of your craft when finding a suitable name for the domain. Sometimes your name alone may suffice.
    • When coming up with an idea for the domain name, say it out loud. Sometimes what looks good on paper sounds strange when spoken.
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    Tell customers who you are and why you have a passion for craft. Customers will be curious to know more about the person behind the crafts and it is also a good way to build online rapport. Don't embellish and make it too long but do point out key motivations, your training/background, and your previous experience.
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    Ask the web designer to make it easy for you to upload and remove photographs and to change text. You need to be able to manipulate and update the site with great ease, all the more important if you're not fully conversant with HTML and other markup language or with programming.
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    Ensure that your craft products can be viewed fully and with ease. Use high quality photos (learn how to take good product photos) and if it's possible, include the ability for the viewer to turn the product around and see more than one perspective of it. If the product comes in several colors, consider adding a tool that allows the customer to change the shade to see the final look.
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    Avoid overloading the site. Keep photos to a good size but one that can cope with slower download times. Also, don't embellish the site with too many distractions. While it is nice to provide information related to the products and links, these can distract the consumer and you might even lose them by following another link. Stick with information pertinent to the craft products and don't put barriers in the customer's way.
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    Use a mailing opt-in list. This way you can keep customers informed about new stock, send them information about the craft you're making and even ebooks if that is something you're keen on putting together. A regular newsletter can be a great way to keep clients interested and involved.
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    Keep your website updated regularly. Remove broken links, old stock photos, outdated information on a regular basis so that the customer is assured that the information is current and reliable. Make new products really obvious with special designation on the homepage of their category.
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    Be proud about your achievements and awards. Keep a page where your craft has been noted by others in the press, at shows, and where you have won awards. All of this adds to your reputation and credibility and encourages the customers to see you as a popular craftsperson.
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    Help customers to find your product off the site. If you sell in stores, explain where and use Google Maps to help them locate a store near them. Ask your web designer to help you with this is you don't know how.
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    Add social media links to your website. Be sure to actively maintain your Twitter and Facebook accounts so that customers feel engaged with you.


  • If you don't know whether or not to have a website for your craft business, consider how it will increase your reach and increase the pool of potential buyers. This can be worth the outlay in design and paying for the upkeep of the site.
  • Consider sharing your site with local like-minded craftspeople to reduce the costs and increase the product range. Be sure to make written deals with them though; don't just verbally shake on it because if things go wrong, you have nothing to fall back on.
  • Have a bookmark printed up for sending out with your craft. Include the URL for your website on it as a polite reminder while your customer is reading to return and visit you!
  • Have excellent support for your site; use someone that you can call any time of day or night if the site crashes and needs to be put back online fast.


  • Ensure that you are using secure payment systems. This isn't just for your benefit but also serves as a reassurance for your customers.

Things You'll Need

  • Website designer and host
  • High quality photos of craft products
  • Safe payment system
  • Products (a stockpile for ready supply)
  • Shipping products (paper, envelopes, bubble wrap, weighing scales, etc.)

Article Info

Categories: Selling Arts and Crafts