How to Make Your Business More Social by Blogging

Social networks and news sites provide a way to expose your business to thousands of potential customers and leads, and by following a few easy steps, you can configure your company’s web presence to be more social-media-friendly.

Steps

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    Set up a blog on the Wordpress.com blogging platform. Having a company blog allows you to both interact with your customers, and improve the way search engines perceive your product’s website.
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    If you are tech-savvy, explore the features that a self-hosted Wordpress solution has to offer, as much of the extensibility and customization that is possible with Wordpress cannot be accessed from their online product.
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    Install an easy-to-use comment system on a platform like Disqus or IntenseDebate, both of which provide authentication options from many different social networks.
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    Encourage users to comment by adding a "Top Commenters" widget to your sidebar. Comparison testing done by Neil Patel of Quicksprout.com showed a 79% increase in commenting just by adding this to his blog.
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    Add sharing options to each post using plugins like Sociable, which enable your visitors to easily broadcast your content across over 100+ social networks.

Article Info

Categories: Website and Blog Creation | Creating and Enhancing a Website