How to Make a Good Book Trailer

While book trailers are not essential when it comes to the publication of a book, they're a great marketing technique. Trailers shouldn't seem pushy; they're there to entertain the viewer, and the rest is up to them. You could get many more people to buy and read your book with just a simple book trailer, so jump in and learn how to make one.


  1. Image titled Make a Good Book Trailer Step 1
    Add music to the background that suits the theme of your book. A silent book trailer is a boring book trailer; music will bring it to life. You can attract the audience if you also put music at the beginning of the trailer. The main rule is to not let the music overpower the narrator or actors, if there are any. It is just a support act, not the feature.
  2. Image titled Make a Good Book Trailer Step 2
    Put "words" in the book trailer. This will help to make the audience become interested in the book trailer. Add some quotes or strong words from the book. For example: "Hope is the only thing stronger than fear" - The Hunger Games. The words can be typed out, narrated, acted out, or all three.
    • Have a good narrator if you choose to have the video voiced over. It doesn't have to be professional; in fact, you could be the one narrating provided you read out loud well.
  3. Image titled Make a Good Book Trailer Step 3
    Add a "Title" and an "Author". This is rather obvious, but the viewers will need to know what the book is called and who it is by. Make sure to group these important pieces of information together with the rest of the publication information. If this all appears randomly throughout the trailer, then it'll take away from the trailer itself.
  4. Image titled Make a Good Book Trailer Step 4
    Add pictures to your book trailer. Try to find pictures that say something about your book; images that evoke something from the story.
  5. Image titled Make a Good Book Trailer Step 5
    Optionally, you can add a "Conflict Plot" but make sure you don't tell the solution or the falling action. For example:
    • Exposition (A-B): the exposition introduces the central character and provides background or dramatic context.
    • Introduction of the conflict (B), which leads to the complication or rising action (B-C): this part of the story offers a series of events that complicates the central character's situation. At some point, something forces the character to make a decision or take a course of action. That point is known as the deciding factor. It causes the action to reverse itself.
    • Climax (C): this is the actual moment when the deciding factor takes place. What happens at this point determines the outcome of the piece.
    • Falling action (C-D): the conflict begins to resolve itself and Resolution (D). Just make sure you don't add either the falling action or the resolution because this will spoil the book.
  6. Image titled Make a Good Book Trailer Step 6
    Let the viewers know who the main character is, along with a few important traits. You can even show a picture of an actor/actress, so the viewers can visualize the rest of the plot.
  7. Image titled Make a Good Book Trailer Step 7
    Add a simplified summary. This helps people know what the book is about, letting them form an idea about the book. Don't just copy and paste whatever it says on the book jacket, though; not only can that be long-winded and boring, but it's also unoriginal and doesn't take the reader beyond what they could have already learned by reading the jacket flaps. Include key elements of your book.
    • Here's an example of a summary from a book jacket: It's an Easter egg-extravaganza! Lucille is having an Easter egg hunt at her rich, expensive mansion and guess what? The winner gets a play date to swim at Lucille's heated indoor swimming pool! Only here is the problem. How did Junie B. get stuck wearing a big dumb bunny suit? And how can she possibly find eggs when she's tripping over her huge big rabbit feet? Being a dumb bunny is definitely not as easy as it looks. Will Junie B. end up with eggs on her face? Or will the day deliver some very "UN-egg-spec-ted" surprises?- Junie B. First Grader Dumb Bunny.


  • Remember that this is a book trailer, not a movie trailer. Keep in mind that it won't be perfect.
  • You can use more than one song in your trailer. For example, you could start off with a nice, quiet song, and then play a loud, fast-paced song when the conflict is revealed.
  • Use fantastic grammar, spelling, and prose. Add quotes from your book.
  • Think of special effects and whatnot as though they are makeup for your book trailer. A little is enough.


  • Avoid any and all spoilers. Just include the plot, and maybe a thing or two that happens in the very beginning of the book.

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