How to Increase Your Social Media Influence

Would you like to have more followers with meaningful engagement, but don't know how? Then you will need to nurture and grow your influence online through social media. What this means for your brand or business is an established status as an expert in your niche, which is measured by websites like Klout and Kred. It’s important to keep in mind that social media influence is built over time, and requires daily attention and interaction with your networks. But the process is well worth it as you begin to establish valuable relationships with fellow peers and potential leads. Here's how you can use social media to grow your influence, and establish yourself as an expert in your field.


  1. 1
    Create viral content. Create a tweet or post that adds value, and will be something that people want to share.
  2. 2
    Launch a conversation. The best way to get to know your social connections is to start a conversation with them. Something as simple as inquiring about their day is a good way to begin.
  3. 3
    Build your community with hashtags. Social networks like Facebook, Twitter, Google+, and Instagram are widely utilizing keywords or hashtags. Take full advantage of these, and notice how others are using them for your topics of interest.
  4. 4
    Announce news, contests, events and accomplishments. People want to celebrate and be involved with you. Ask them to get involved in any upcoming events and share your latest developments with your community.
  5. 5
    Pay attention to trends. Popular topics that relate to your business and niche are a good way to join in on the conversation and attract more fans and followers to your social networks.
  6. 6
    Connect your social networks to Klout and Kred. These two major social media measurement websites are essential to join, and have easy step-by-step instructions on how to get as many of your active networks on their radar as possible. This will help increase your influence, and especially with Klout, your score.
  7. 7
    Get your audience's reaction. Do you have a new product? Or perhaps an issue to bring up? Asking questions of your fans and followers will boost your engagement and help grow your communities.
  8. 8
    Mention high influencers. On Twitter, this is done with the @ symbol. On Facebook, and Google+, you can use the + symbol. By complimenting or mentioning a high profile connection, you are also increasing your social influence score.
  9. 9
    Nurture relationships with those high up in your niche. This is vitally important as you build your social network. The more you engage, the better your chances of being mentioned, and your content to be shared.
  10. 10
    Connect with others offline and through other online channels. Do you have a podcast? Perhaps you want to host a Google Hangout or chat? These are just two ways to connect with more people and build influence. Don't forget that conferences, radio interviews, and videos on YouTube can all contribute to your overall social presence on the Internet.


  • Stay active at least 5 days a week, 7 is optimum
  • Build a social network that is relevant to your niche
  • Engage influencers to increase shares and retweets
  • Facebook and Twitter pack most of the social punch

Article Info

Categories: Media