How to Host a Successful Blood Drive

Three Methods:Register to HostRecruit donorsDay of the Drive

Hosting a blood drive is a great way to get your organization more involved and recognized in the community while helping those in need.

Method 1
Register to Host

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    Be sure that your organization has at least 100 members. If you have fewer members, you can still meet with a Red Cross representative to figure out a way to partner with the Red Cross.
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    Complete the online form

Method 2
Recruit donors

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    Put together a team. The more people recruiting, the easier it will be to find donors.
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    Advertise the blood drive. Put posters up around town, and use bulletins on your website or in your newsletters. Send a press release out to local papers.
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    Be sure you have the potential donor’s undivided attention. Ideally, you should ask them in person. If that is impossible, do so over the phone.
    • Do not wait until late at night or at dinnertime—you have the best chance of getting the person’s full attention if they are not in the middle of doing something.
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    Find someone in your organization that has been positively affected by blood donation. Ask them to share their story. This will make the prospect of donating blood more personal.
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    Share your goal. People are more likely to help if they know that their donation will get your organization that much closer to its goal.
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    Be enthusiastic. The person you are talking to is more likely to be excited about the prospect of donating blood if you are excited about it. Speak with confidence, and remind them that their blood can save another person’s life.
    • While enthusiasm is key, it is important not to pressure or guilt anyone into donating blood.
    • Remember that the prospect of giving blood can be scary—especially for first time donors. Explain to a potential donor all that is involved in donating, and answer any questions that they may have. You should also inform them how their donation will help those in need.
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    Add competition. Divide your organization into multiple groups and see who can recruit the most members.
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    Have donors schedule appointments in advance. While you can still offer a sign up table on the day of the event, having scheduled appointments will help avert long lines and wait times.
    • Be sure that the donor is aware of the importance of keeping the appointment.
    • Send them friendly reminders of the time through phone, email, or text message as the date gets closer.
    • Call people who do not show up on the day of the drive.

Method 3
Day of the Drive

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    Meet and greet your collections staff/volunteers. Make sure that everyone is aware of their job.
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    Clear the room of all unnecessary furniture
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    Post signs around the grounds so that volunteers do not get lost.
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    Set up a welcome table. Here, volunteers can manage donors and their appointments.
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    Have a refreshment table. It is very common for blood donors to be dizzy after giving blood, and foods/drinks rich in iron will help replenish energy
    • You can also set up a raffle that donors can enter once they’ve given blood to add excitement. However, make sure that anything you offer is approved by your Red Cross representative.
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    Thank all of your donors on their way out.

Tips

  • Be sure that your facility has adequate space, lighting, and cooling/heating well before the scheduled date of the drive.
  • Remember that any blood donation participation incentives must be offered to everyone involved and be approved by your Red Cross representative.
  • Host a kick-off event to help recruit donors

Article Info

Categories: Blood and Organ Donation