How to Get the Press to Show up at an Event

SRO (standing room only) may not be guaranteed - but the following ideas will help pack the house for a planned concert, play, or book signing. The following ideas may help with event promotion and execution.


  1. 1
    Organize and transcribe media contacts. Include radio, television, newspaper and magazine contact information.
  2. 2
    Follow submission requirements and deadlines. If you send in a late submission and they don't print it, it is your own fault.
  3. 3
    List each direct media contact. This may be the assignment editor or editorial clerk.
  4. 4
    Write and send out press releases.
  5. 5
    Call after deadline. It is your responsibility to find out what each organizations deadline ends. The best place to call and ask about this information is the editorial clerk or a front office clerk.
  6. 6
    Contact the editor or reporter to confirm receipt of the news release.
  7. 7
    Contact related radio stations and inform them that you have a show coming up if you are in a band. Make sure you contact them with plenty of time in advance. Ask if they would like to come, give away free tickets, etc.


  • Don't forget high school and college papers. If an editor likes your book or music, they may feature you in their paper and open you up to an entirely new audience.
  • Use all resources available, including Webzines (or eZines) and other internet sites.
  • Media outlets are always hungry for content, so approach them with knowledge of the fact that you are helping them as much as they are helping you.
  • Confirm each media outlet's policy concerning freebies. Some media outlets allow reporters to accept free tickets or a free meal. If the media outlet allows this, offer a freebie. Reporters, especially ones who work for small newspapers, usually receive a low salary. A free meal or concert may help entice attendance.
  • When sending out the press releases, take time to address each editor/journalist personally.
  • Take the time to do some background research on each person you are addressing as the news may not be of any importance to them. This way you won't be ignored the next time you pitch them a story.


  • Follow instructions carefully. If you are a nuisance to the radio/TV station, the bad impression will last for a long time.

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Categories: Event and Party Planning