How to Gain Expert Status

Being a recognized expert in a subject has many advantages. It can create publicity for your business, gain you social status and even result in paying jobs as a court witness, media interviewee or public speaker. Perhaps ironically, gaining expert status has little to do with getting the education, training and experience it takes to become an actual expert. It's more a matter of making sure the right people know that you've already received that education, training and experience.

Steps

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    Become an expert in your field. Exactly what it takes varies from field to field, but most require a combination of formal education and applied experience.
    • Some industries and subjects have professional certifications and licenses, such as an insurance license or Six Sigma certification. Check industry publications and trade associations for the certifications appropriate for your area of expertise. When it comes to being recognized as an expert, the more letters you can put after your name, the better off you are.
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    Join trade organizations associated with your area. This will keep you in the know on industry trends, give you access to other experts, and let you know about opportunities to show off your knowledge.
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    Write a brief article about your area of expertise. Submit it for free to your local newspaper or other community publications. These publications are often in need of filler material, meaning they'll be willing to accept work from an unpublished writer.
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    Set up 4 to 6 free seminars in your area of expertise. You can do this at local community colleges, universities, large employers, conventions and events.
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    Submit at least 1 article to the magazines or newsletters distributed by the trade organizations of which you are a member. These articles should be on different angles of your subject so no magazine feels like you've simply recycled material.
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    Join journalistic expert networks. These are services that journalists subscribe to that put them in touch with experts for a quick quote when their articles call for it.
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    Use social networking sites to get your name and specialty in front of as many people as possible. This kind of promotion is one of the least expensive and fastest ways to publicize your name.
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    Maintain a professional blog, posting at least 3 times per week on topics relevant to your area of interest. If you lack the time or writing skills to do this, you can hire a writer to blog for you.
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    Begin charging for your knowledge once you've established a portfolio. Public speaking, professional articles, ebooks and print books are all good ways to show off what you know.

Tips

  • You can expand your promotion portfolio to include events and publications outside of your immediate industry. For example, the martial arts industry is full of people who know about self defense. But a karate instructor's knowledge will shine if he gives a bullying talk at an educators' conference.

Article Info

Categories: Learning Techniques and Student Skills