wikiHow to Do an Email Blast

Three Methods:Writing the Email BlastFollowing Spam GuidelinesEmail Marketing Software

An email blast is otherwise known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts are normally managed using email marketing software or web applications. When sending an email blast, you must write engaging and relevant content that grabs the attention of your readers, and adhere to guidelines and rules regarding spam. You can then use email marketing software or Internet applications to help manage and send your email blast. Continue reading this article to learn about the steps involved with creating and sending an email blast.

Method 1
Writing the Email Blast

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    Develop a subject title that is interesting and attention-grabbing. The subject title must appear intriguing and exciting enough to encourage readers to open the email.
    • Keep the subject title relevant to the content within the body of the article. This will prevent your readers from feeling tricked if they open your email and find that the content is not relevant to the title.
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    Write a short, direct message in your email blast. Readers are more likely to become engaged in your announcement if you can keep the message brief and direct.
    • Provide basic details or snippets of information in your email, then embed links within the body of your email so readers can move on to your website for further reading or to purchase your service or product.
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    Explain to readers why your message is important or how it will benefit them. For example, if you sell products that are currently on sale, inform readers that they can visit your website to buy holiday gifts for their friends and family at discounted prices.
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    Instruct readers how to take advantage of the information in the email blast. When your subscribers read the email, they should understand how to follow-up or use the information presented in the email to contact you or buy your services or products.
    • Provide instructions to readers on ways they can purchase your product, such as including a link to the checkout page of your website, or by providing your telephone number, address, or other contact information.
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    Create a sense of urgency in your email blast. If readers are under the impression they must act immediately to take advantage of your services or products, they will most likely follow your instructions and continue on to your website.
    • Offer your readers a time-sensitive coupon code or promotion that will encourage them to use or purchase your services and products immediately.

Method 2
Following Spam Guidelines

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    Send email blasts to your target audience only. This practice is likely to result in more participation or higher sales activity from your readers when you send blasts to those who willingly subscribed to your content.
    • Send the blasts to readers who signed up for your newsletters, blog posts, updates, announcements, and other correspondence through your website, organization, or place of business.
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    Provide a way for readers to unsubscribe from your emails. Although this practice may not seem beneficial from a business standpoint, most countries and regions require you to provide your readers with a way to stop receiving your emails in the event they change their minds or no longer want to be associated with your organization.
    • Include a link at the bottom of your email blast that allows readers to unsubscribe from your emails and other correspondence.
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    Format your email blasts in a way that prevents email clients and readers from marking your messages as spam. Certain keywords and formats will trigger spam alerts in email clients or influence readers to mark your messages as spam; which will prevent future messages from being delivered to those recipients indefinitely.
    • Refrain from using formatting techniques such as writing in all caps, crowding the message body with multiple links, placing images only in the message body, and ending sentences with multiple exclamation points.
    • Refrain from using keywords that discuss "urgent matters," money-back guarantees, major "breakthroughs," and the phrase "click here."

Method 3
Email Marketing Software

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    Find email marketing software or applications through which to send your email blast. Most email marketing software allows you to efficiently manage your database of email subscribers and contains a platform in which you can compose email blasts.
    • Type keywords such as "email marketing software" or "email blast applications" into any Internet search engine to find services designed specifically for email blasts. Examples of email blast applications and software are "Constant Contact" and "Send Blaster."
    • Visit the "Email Marketing Software Review" website provided to you in the Sources section of this article to read reviews and product comparisons for different types of email marketing software you can use for sending email blasts.
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    Use the email marketing software or application to send your email blast. This procedure will vary greatly depending on the software or application you decide to use.
    • Follow the directions provided by the email marketing service or software manufacturer to determine how to send email blasts using that specific software.


  • Refrain from buying email lists from third parties and other unrelated businesses or organizations. Depending on where you reside, sending email blasts to those who did not "opt-in," or choose to receive your content is considered illegal activity, and will often result in your messages being marked as spam.
  • Never attach documents or files to your email blasts. Most readers will not open attachments for fear of viruses and other malicious activity.

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Categories: Marketing