How to Deal with Social Media Fails

When things go sideways on social media, it’s how you respond that matters. The least helpful response is to panic, frantically racing around trying to fix what went wrong. The best approach is to remain calm, take a step back, then go into damage control.


  1. 1
    Assess the damage. Was the error simply a rogue tweet or random misspelling within a post? Quickly assess the damage.
    • Was anyone harmed by the content shared?
    • Was the content offensive?
    • Was any information tweeted or posted for private consumption only?
    • Is there a possibility that this will spiral into a bigger issue?
  2. 2
    Admit your mistake right away. There is nothing wrong in admitting your mistake. There are bad times as well as good times when it comes to social media. When you have made a mistake, own it, before everyone knows it or starts making a meal of it. After all, honesty is the best policy and taking responsibility for it is the next best thing.
  3. 3
    Correct your mistake. When you have made a mistake, it's your responsibility to correct it. Correct it in a manner which is acceptable, not in an argumentative form or in a form of making yet another mistake. You do not want to run into trouble again or compound the trouble you're already in.
  4. 4
    Calm yourself. This includes being positive. Remind yourself that mistakes happen; you're just human, and humans can fail. Learn from your mistakes, to ensure that it will never happen again––going forward, moving on to do your activity or job well.
  5. 5
    Laugh at your own foibles. Take others' jokes sportingly and gracefully.
  6. 6
    Give it time. You won't be today's news for all the time. It's fade and the next egregious happening will be front and center under the spotlight. This will pass. Roll on.


  • Do not blame yourself if you haven't done it on purpose. On the other hand, if you did it out of a misguided belief that it was needed, assess why you had such a hotheaded reaction and felt that there was a need to broadcast your anger/irritation/frustration publicly, without finding more constructive routes of resolution.


  • Get a lawyer if you've defamed someone or used hate speech in areas where this is considered illegal. Remove the post or tweet immediately and follow your lawyer's instructions.

Article Info

Categories: Media