How to Choose a Realtor to Sell Your House

Hiring the right person to sell your home is critical to ensure that you encounter as few roadblocks as possible during escrow and earn a good price for your house. When you choose a Realtor to sell your house, look for an agent with a wealth of experience in the industry as well as selling homes in your price range. Always check references since the most critical factor is not how many homes the agent has sold, but how many homes were sold with the fewest headaches for seller and buyer.


  1. Image titled Choose a Realtor to Sell Your House Step 1
    Look for a certified Realtor. While many people believe a Realtor and real estate agent are the same thing, only real estate agents with the title "REALTOR" after their name actually belong to the world's largest trade association of agents. Official Realtors earn more industry credibility since they must pass certain eligibility tests, abide by a strict code of ethics and participate in annual extended education courses to belong to the group.
    • Use a Realtor for access to the Multiple Listing Search (MLS) database, which comprises the world's largest listing of properties for sale. Only certified Realtors have access to this information.
  2. Image titled Choose a Realtor to Sell Your House Step 2
    Choose a Realtor from a large, reputable real estate office. Bigger real estate offices generally have more resources for selling and marketing homes. When multiple agents work from one location, a greater number of people can spread the word about your home.
    • Consider working with a nationally-franchised real estate agency. These offices tend to have bigger advertising budgets than independently-owned firms.
  3. Image titled Choose a Realtor to Sell Your House Step 3
    Ask for a marketing plan. A good Realtor will know how to price your house correctly to attract buyers. Your potential agent should know who your target audience is, have a recommended strategy for giving your home curb appeal and present a plan to market your house using multiple media outlets.
  4. Image titled Choose a Realtor to Sell Your House Step 4
    Check references.
    • Ask your potential agent for a list of satisfied home sellers who completed real estate transactions with the agent.
    • Call 2 or 3 former customers to verify that the agent handled their home sale to their satisfaction.
    • If any problems were encountered, ask the former customer to share details. Confirm that any issues were taken care of to the satisfaction of all parties involved with the sale.
  5. Image titled Choose a Realtor to Sell Your House Step 5
    Consider the agent's experience and capabilities. Many people receive real estate licenses each year but only a handful make it a lifelong profession. The ideal Realtor has several years experience.
    • Find out how long the agent has been selling homes. Veteran real estate agents often have more contacts to help sell your home and more experience to help overcome obstacles.
    • Research the number of homes similar to yours that the agent has sold. Consider the number of sales in your price range that the agent has successfully completed. A long list of at least a dozen yearly home sales in your home's price range indicates a good understanding of your audience.
  6. Image titled Choose a Realtor to Sell Your House Step 6
    Avoid agents representing both buyer and seller. These individuals are known as "dual agents" and are technically supposed to work for both the buyer and the seller's best interests. Since human beings generally have a difficult time exercising impartiality, opt to work with an agent whose commission hinges on their willingness to fight for one party's best interest.


  • Using one of the more reputable web directories to search for realtors operating in our local area can really help to kickstart your hunt for the perfect salesperson. if nothing else, it'll give you a good idea of how competitive the local housing market is, and also provide you with the contact details that you need to start reaching out, and assessing potential estate agents.
  • You can ask as many questions as you like, and should never be afraid to ask a prospective realtor personal questions that may reflect on their ability to sell your home. Asking a realtor where they live, for example, might seem a little rude, but it can tell you whether or not they'll have the insider information that's needed to sell your home, and they'll rarely have a problem with being questioned like this.
  • Don't be afraid to trust your gut instincts - if you fee like a slightly less experienced, but very passionate realtor is the best fit for you, and stands the most chance of selling your house, then you should probably go for it, despite the fact that they might not weigh up as well as some of the competition on paper.
  • Look out for seasonal sales or anniversary offers - a lot of the bigger, more established realtors will have occasional discounts on essentials (like home buyer surveys for instance) and will sometimes offer a small contribution to the legal fees involved in having a house sale. If you take the time to shop around, you may be able to shave a considerable amount off the cost of sale.
  • Don't be afraid to counter-offer; when you've narrowed your selection down to one or two prospective state agents, you can always go back and forth between them, trying to knock their fees down by pointing out that other businesses in the same vertical are offering a better deal. This tactic can often seem a little pushy, and a lot of people consider it to be bad form, but many realtors actually expect this kind of interaction, and are pre-prepared to lower their prices to a set minimum when there's a house that they really want to represent.


  • Take particular care when dealing with very pushy realtors; constant contact and communication is always a positive, but constant unsolicited calls that come in before you've even finalised your selection are a huge red flag, and often denote desperation. Generally speaking, a good realtor will already be busy with clients, and will only contact you once you've let them know that you'd definitely like them to take on your property.
  • Do not pick home Realtors based on personality alone. Check your state's real estate board to find any complaints about your potential real estate agent.

Article Info

Categories: Real Estate