How to Choose a Franchise Business

Once you've determined that buying a franchise is the right choice for you, your next decision will be to decide exactly which service or product you'd like to invest in. And since you'll be working in your franchise business for years or even decades, you'll want to make sure you choose something you'll enjoy and be passionate about over the long haul. The following steps will help you narrow your options into a particular franchise industry.


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    Look at the demand for this particular product or service. Make sure that there's good demand in your area for the franchise business you're considering. If there's little or no demand for what you're offering, you'll be in trouble right from the start.
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    Judge the competition. Some competition is fine, but not too much. For example, if you're looking at a doughnut franchise, and there are doughnut shops on every corner of your town or city, you might want to consider another opportunity.
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    Judge the name recognition of the franchise. Most consumers are more likely to buy from a name they recognize, which can give the new franchisee a leg up on the competition, and get you to profitability much sooner.
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    Determine your ability to understand and operate this type of business. Unfortunately, some entrepreneurs overlook this element, and end up buying franchises that don't match their talents and abilities. They soon lose interest in the business, get frustrated, or end up closing shop within a few years.
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    Assess training and support offered by the franchisor. To be successful, you are going to need the full support of the franchisor, especially when it comes to training you and your staff. If this support is vague, or not offered at all, take a look at another franchise system that does. You can get real life training by working for another franchisee.
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    Determine growth potential. Is the opportunity you're looking at something that will grow and thrive during the coming years, or is it a fad that will soon disappear, leaving you and your business high and dry?
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    Talk to someone already in the business. This should be one of the first things you do. Find someone who's owned the franchise system you're considering, and find out how they're doing, what they like and don't like about the franchisor, and if they would buy the system again if given the opportunity.
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    Seek third party validation. One of the most important factors when considering a franchise investment is the overall level of franchisee satisfaction. Don't just talk to a few franchisees, ask the franchisor if they have been evaluated by a non-partisan group.


  • Entrepreneur magazine annually publishes a report on the top 500 Franchise businesses.
  • Contact you local franchisers.

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Categories: Buying & Forming a Business | Consultancy Freelance and Contracting