How to Begin a Small Business Steve Jobs' Way (Competitive Freedom)

Be a visionary who creates competitive challenges, shares his success, creates jobs for others, fuels vibrant, human hope by capital investment, ie: American creative freedom, competition. This includes tools of business freedom to be a [re-]creator, [re-]inventor, and potentially awaken a sleeping giant in yourself and others -- but there may be extreme heights and surprising lows.

Fired from management by Apple, in 1985, worth several million dollars, he returned in 10 years, a billionaire, more later. Congratulations, absolutely, it can be done with his "tested" methods of freedom of capital -- but the finer points of creative inspiration (the breath of life for Jobs), fanning the spark to roaring potential is up to you.

Here are your methods based upon many of freedom's tools used to achieve amazing successes by Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) -- an American "re-inventor/inventor", "relentless competitor", capitalist, entrepreneur, a bit "mysterious" (now understood). He was co-founder, chairman, and chief executive officer (CEO) of Apple Inc., NeXT(TM) Computer and Pixar Animation Studios.


  1. Image titled Tell Your Best Friend You Are Depressed Step 3
    Be the idea person: initially, think, about and write down your "crazy" (new) notions. Get a vision for your market. Change things with personal energy and a passion as the source of innovations to develop and to see your ideas come to "flesh".
    • Take advantage of new parts, ideas: Do it well. You can't force people to agree with you, but if you have a good idea that you really like, then other should like it too. Then learn how to produce it.
    • Seek a better idea: not obvious, not just any good idea.
  2. Image titled Be Debt Free Step 9
    Start in your parent's garage with little money, where you are, for one example; that's what Steve did (or alternatively, at your grandparents home). If you can light this kind of effort, with: A twisting, ie: old ideas (+?) plus your idea -- becoming a new product. Renewal is a mainstay of Steve Jobs methods. Reuse, arguably, accessible tools of the American system of capitalism (churning, stirring the cream into butter) --
  3. Image titled Succeed in Network Marketing Step 2
    Get partners: get ones who can start small, work hard and bring the needed information, training, technical ability to you in the form of those persons. Perhaps get surplus or used equipment to work with at first. (In 1976, Jobs, Steve Wozniak and Ronald Wayne founded Apple in Steve's parents' garage).
    • Get your "balance" in partners (such as use your "recipe", but get a cook/manager/geek) for the technical side for you to join with that person's perspective, info, training: your tech/method persons can work on design and product mechanics, ie: electronics and programming if that applies -- while you supply the place, the name, the marketable ideas and passion -- someone must be the detail person(s) for your ideas, to assure simplicity, workability, quality with tolerances to uphold (testing, rechecking).
  4. Image titled Be a Successful Entrepreneur Step 4
    Compete hard/harder: persist, but admit mistakes (matter of fact): get out of mistakes quickly -- but maintain your competitive, courage of conviction, define as -- "going for it!" Move your ideas forward with stealth and "personal-magnetism" to attract new ideas; remember that opposites attract (but the force is invisible: Jobs in 1985 already had "crazy" ideas of making high tech a "consumer driven market"; it got him fired from Apple's management, but he came back years later with billions, to do it, and did it like that: iMac, i-this, i-that -- consumer driven demand, customers camping-out at stores, queuing-up...).
  5. Image titled File Bankruptcy in the United States Step 19
    "Leverage" your opportunity for financial existence by exchanging paper for cash and the job of company President: use OPM other peoples' money. Find a willing investor/financier.
    • Sell your abilities, basic ideas, but only the basics to get financial backing. (Early Apple funding came from semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula Jr., who was made President of Apple. Jobs was not CEO but as co-founder was in Apple's management.)
      • Don't give up the details of your secrets to a crafty, financier who may steal your ideas.
  6. Image titled Patent an Idea Step 2
    Develop new products or re-invent old ones, create jobs: expand concepts (a new way to do an old job, for example) that can standout from the others by other visionaries in the market. Reinvention can turn ideas to take advantage of opportunity with strong ideas (for example in the late 1970s, Apple re-designed its first computer, developed it all renewed, and so marketed one of the first commercially successful lines of personal computers, as the "Apple two series" [Apple II]).
    • Design is not just what your product looks like and feels like, but also, how well it works. Put great products in front of your customers, so they will open their wallets for the value that they expect. Make sure of what your design and execution team is each doing to turn out extraordinary products.
    • Take new approaches to how things work: like developing and using a new way to work or play using the computer mouse, actualized in the early 1980s. Jobs saw the working potential of mouse-driven graphical user interface, adopting the "new" Xerox PARC's mouse (Palo Alto Research Center Incorporated), a research and development company in Palo Alto, CA.
  7. Image titled Develop Critical Thinking Skills Step 16
    Simplify, and simplify again: never be satisfied with one spark, one flame, one flare -- find, "spy-out" new ideas, parts, new uses, ideas that may seem useless, brand new ~ as new maybe as just the last thing needed to augment the old thing to turn it 90 or 180, but as likely 360 degrees, ie: go the same direction in a solid or dazzling, "new" model! It is smart/best to follow some outstanding basic methods. Here are some extreme facts of developing "new-old" ideas:
    • Make your products easier to use (Jobs saw an advantage in using graphic icons. He decided to click icons with a mouse rather than using either labor intensive, memorized keyboard stroke combinations, and de-emphasize the control keys, function keys, hot keys and command-line keyed-/typed-in computer commands with multiple parameters, not using so many words.)
  8. Image titled Make Money Online Step 2
    Make your bet and live with one model to take on the world, and then lead them out (Jobs developed the world's most famous, profitable smart phone, iPhone. Jobs had to have the vision to explore and perfect new territories and sail into "uncharted waters" of a mobile phone with no keypad, without market research showing any demand for it it had to be secret -- but take on the market-world with that one wager?)
  9. Image titled Reach the Masses Step 11
    Turn your small ideas into market makers, market changing gadgets, or applications (apps) and accessories and, possibly, life-changing products. Take a loose idea and run with it. There is no shame to take the best, odd ideas you come across, and turn them into world-changing gadgets, your way. (The icon and mouse... from Xerox)
    • Sneak, use secrecy as a necessary part of getting results: such as new ideas for [re-]inventing devices.
  10. Image titled Prepare a Power of Attorney Step 5
    Be the meter-/yard-stick of quality; so people become used to your vision of exploring excellence. Don't tolerate "good enough". Expect high quality with your intolerance for loose or imperfect rendition of your ideas.
  11. Image titled Reach the Masses Step 9
    Expand research and development (Steve Jobs created new markets, and made new product categories: iMac, iPhone, iPod, iPad).
    • Reinvent products, never-say-die, so keep developing them.
  12. Image titled Prepare a Power of Attorney Step 3
    Develop rapport with employees in jobs you create. Sharpen a vibrant personality, if only by style and implied humor (not silly stuff).
      • Take an old standard to new heights of innovative techniques. (Job's Pixar computerized animation system re-invented The Walt Disney Company's animation technique to create numerous movies. The system made Jobs a Billionaire in Disney stock when they bought the animation studio from him.)
  13. Image titled Market a Product Step 12
    Use simple, easily identifiable, iconic logos and names of products: project your products of brilliance and clarity of purpose.
    • Build a customer base: Fans, buyers could queue up for two or three days, ahead of launch of new products, as with the iPhone, iPod, iPad. (Jobs changed how we get and consume information and entertainment, redefining leadership in his markets.)
  14. Image titled Buy a Stock Without a Stockbroker Step 6
    Issue stock to capitalize your company, pay yourself, pay off financiers and loans, again using other's capital, OPM.


  • Some sci-fi' fans and religious believers might say: " 'The Force/or God' was with Jobs! (Star Wars fans)", and "He can and will continue to inspire many." His loss is not only a disturbance of the "world", but is a disconnect, a dis-continuity of the "market force" that he lived to make become reality with his guidance of new ideas at Apple, NeXT, Pixar and Disney:
    • Jobs left Apple in 1985: Losing an election in the board of directors in a management fight with Apple financier and President, Markkula, and their CEO, John Sculley, then Jobs was relieved of management responsibilities by the Board of Directors; so he decided to leave Apple and started NeXT (on his own finances at first), a computer company specializing in $9,999 business and higher-education computers.
    • In 1986, he used OPM, a financier (Electronic Data Systems founder Billionaire, Ross Perot, who invested heavily in NeXT Computer), Jobs branched-out purchasing the Computer Graphics Division of Lucasfilm Ltd, re-naming it Pixar Animation Studios. Still an owner of NeXT, now CEO and majority owner of Pixar until its purchase by Disney in 2006 when Jobs became a director on the Disney Board of Directors.
    • He went back to Apple, in 1996: Apple bought his NeXT Computer from Jobs making him Interim CEO, and then CEO. He resigned as CEO in August 2011 due to illness and was elected Chairman of Apple's Board, holding that title at his death.

Sources and Citations

Article Info

Categories: Business