How to Avoid Common Website Design Mistakes That Can Harm Your Business

The design of your website plays a crucial role in determining the traffic, lead creation and conversion of leads into full time clients. Moreover, just as best practice website design features can enhance the site's traffic, poor design can cause traffic to diminish and leave. If you're the website owner, whether you design it yourself or not, it pays to be aware of what errors you need to avoid making, so that your business stays ahead of the rest.


  1. 1
    Check that the site navigation is simple. Navigation plays a very important role in driving traffic to any website and it should be fluid and easy to use. Providing too many navigational aids, putting them in different places throughout the site or spreading them all over the page will irritate your readers. This ends up looking cluttered and can give the impression that your company is not professional. What is required is a well-organized website, where the website navigation is always in the same location on each page and all of the pages of the site are consistent in layout.
  2. 2
    Take great care with the website's color scheme. The color of your website needs to be chosen wisely. Websites that use loud colors tend to repel visitors, instead of attracting them, as they're hard on the eye and do not give a serious impression. Another problem is using colors that make it difficult for the visitor to read the content. This is one of the commonest mistakes made by website designers and the result is that your business suffers because few people are bothering to read the content.
  3. 3
    Turn off any background music. It may sound lovely to you but there is a high chance that you will end up annoying your visitor with the looped music that isn't to their taste.
    • If you must use music, be clear about who your target audience is before you opt for background music for your website and target it to them. Better yet, save the music for any informational and instructional videos provided on your website.
  4. 4
    Ditch the pop ups. One thing which annoys visitors all around the globe is pop ups. It is not unusual for a visitor to leave a site without even looking or reading it properly merely because of the irritating pop ups that confronted them on arrival. It is highly recommended to keep your website pop up free. It doesn't matter what your competitor is doing with pop-ups, by not having pop-ups, you're providing the pleasanter web experience.
  5. 5
    Do your best to avoid using flash. Though generally used to give a trendy animation format to the website, along with pop ups, flash is the topmost thing which annoys the website visitor. Most of all, there is a high chance that your visitors' computers don't have the flash player installed, which translates to your visitor being unable to see anything on your site. Another problem is that flash animation takes a longer time to load than text. In addition, search engines will not pick up your content as it is embedded within a movie. The end result is less business for your website and business as a whole.
  6. 6
    Check for slow loading of your web pages. This is one error likely to cost your business dearly. No visitor has the time or patience to keep browsing on a website where the pages load very slowly. Lack of proper image optimization is one major reason for this, so get that checked quickly.
  7. 7
    Avoid common font style, font size and grammatical mistakes. There are few fonts, like the Times New Roman, which are difficult to read on a computer screen. Moreover, if the font size is either too small or too big, this makes the reading uncomfortable and your visitor is likely to stop trying. Add to this another common mistake – that of grammatical and spelling mistakes and you will get a perfect recipe to drive off traffic from your website. Get a good layout specialist who knows of these errors and good content editors to ensure that your content is in good shape.


  • Test new website layouts before launching them live. Get staff, family and friends to have a go and give you feedback. Listen to the most common problems that they come across and address these before going live.
  • Make it easy for people to contact you. Do not tuck away the contact information in an obscure place.
  • Be sure to give a detailed "About Us" section. Often people look for such a section to gain a sense of trust. In some cases, it may also be appropriate to include feedback from people.

Things You'll Need

  • Layout expertise
  • Dictionary
  • Editor/good content creators

Article Info

Categories: Business | Online and Home Businesses