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How to Apply Eye Makeup (for Women Over 50)

Two Parts:Prepping Your SkinApplying Makeup

As women age, it can be discouraging to see those dark circles, wrinkles, and bags form under your eyes making them look older and less vivid. However, with the right makeup treatment and good care for your skin, your eyes can look youthful and can become your best feature. Eye makeup can brighten your face and make you feel more beautiful, helping you become more confident in your age and in your own skin.

Part 1
Prepping Your Skin

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    Moisturize. The first step to healthy, younger skin is to moisturize it each day. As you grow older, the area around your eyes is prone to develop wrinkles and a drooping look, but moisturizing your skin can help restore some of that hydration to your skin, giving it a more natural glow. [1]
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    Exfoliate your skin. Every night before bed, apply a gentle exfoliant to your skin to help remove dryness or flakiness. You can use a facial scrub or a natural product like coconut oil, but make sure it is not too harsh that it causes irritation to your skin. Purchase an exfoliant specifically for your skin type if you have more sensitive skin.
    • Exfoliating is beneficial if done well, but if applied excessively or used harshly, your face can experience redness, increased flakiness, or a stinging sensation.
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    Wear sunscreen. Although you may feel that a dark tan will help you look younger, the sun damage to your skin will only cause it to age faster. Always apply sunscreen when going outside for long periods of time to prevent more wrinkles and sunspots from forming on your skin.
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    Apply eye cream daily. Those dark circles that appear under your eyes can be hard to hide, but applying some under eye cream each night and a lighter cream in the morning can help those circles disappear. Invest in an eye cream that matches the tone of your skin so that it can be blended in well with your foundation and concealer. [2]
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    Remove eye makeup before bed. After a long day it can be tempting to slide into bed without washing your face, but removing makeup before you go to bed is essential to keeping your skin healthy. Not only can makeup clog pores, but it can lead to aging and wrinkles because you aren't giving your face a chance to recover from the exposure it faced during the day.
    • During the day your face is exposed to much dirt and pollution. Washing your face at night is important in removing the oils and filth from the day and giving your skin time to recover. If you leave your makeup on, these oils can become trapped on your skin, which over a period of time results in fine lines and premature aging. [3]
    • If you find you don't have time to wash your face at night or are just too tired, use makeup remover pads to swipe over your skin and eyes. You'll want to cleanse your face on a regular basis, but this is okay to do occasionally.
    • Sleeping in eye makeup as opposed to foundation may not be as harmful to your skin, but it can create inflammation and irritation for your eyes.
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    Get a good night's sleep. Lack of sleep can be one of the most harmful things to your skin, as it doesn't give it the proper time to recover and rest, resulting in dark circles and dull, lifeless skin. As you get older it's important that you get a good amount of beauty sleep so that your skin looks new and fresh in the morning. [4]
    • If you have a hard time sleeping, try doing some activities before bed that will relax your body and prepare it for rest. Do a bed-time yoga sequence, drink some hot tea, take a relaxing bath, write a to-do list of everything you need to do to get it off your mind, or take a walk. Performing a relaxing activity before bed will help decrease any stress that is lingering and keeping you from sleeping. [5]

Part 2
Applying Makeup

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    Be confident in your age. It can be easy for women to feel embarrassed by their age, but growing older is a natural thing, and the more confident you feel about your age, the easier it will be to feel beautiful. Understand that your skin will likely be different than it was when you were in your twenties, but that's not a bad thing. Try to avoid going overboard with makeup and focus on doing what's best for your own skin.
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    Understand that less is more. Applying eyeshadow and other eye makeup is a skill, and you may be tempted to apply more makeup as you get older because you want to cover up as much of your skin as possible. However, too much makeup is going to draw too much attention to your eyes (and not for a good reason). Go with a more natural look that makes your eyes pop, but doesn't give them unnecessary attention.
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    Invest in good products. When it comes to makeup, the more expensive products often are the better products because they stay on longer and you won't have to use as much of them when applying makeup. Using better quality makeup will be well worth it in the end and you won't have to resupply it as often. [6]
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    Conceal darkness and bags. Using the less is more rule, apply a small amount of concealer to those dark circles or bags under and around your eyes, blending in with your finger to dab the concealer into your skin. Choose a concealer that is a shade or two lighter than your skin and try to stay in those darker areas, as applying to lighter areas will only create more discoloration in your face. [7]
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    Use eyelid primer. With droopier lids that tend to fold during the day, it's easy for eyeshadow to fade or develop creases that look unnatural. Using a primer before you apply eyeshadow will help keep the eyeshadow in place and will also help it stay on longer during the day.
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    Apply a neutral shade of eyeshadow. Eyes that are more prone to wrinkles and are a little more droopy don't need lots of color, just a slight glow to make them livelier. Swipe a neutral or light shade like champagne, beige, or taupe across your eyelid during the day, and then on nights out use a slightly darker shade and apply to the crease for an evening look. [8]
    • Avoid using dark colors as this only causes eyes to look more sunken and heavy. Also, try to stick to matte finish eyeshadows for the crease of the eye, meaning avoid excessive glitter or shimmer, which will highlight creases in a negative way for older women.
    • Stick to the eyelid and crease of your eye, as you shouldn't need extra makeup on your brow bone to lighten your eyes. Applying eyeshadow under the brow will look less natural, and you want most of the attention to be on your eyes, not on the skin above your eyes.
    • Wear clothes and outfits to draw attention to the color of your eyes, not your eyeshadow. If you have blue eyes, wear a shirt that makes your eyes pop, and allow the eyeshadow to highlight that, rather than drawing the full attention on your eyelids. Choosing the right glasses that frame your eyes and face well will also highlight the beauty in your eyes.
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    Use a pencil or powder eyeliner. Going for a more subdued color like charcoal or dark brown, apply a thin line to your upper eyelid, and blend it in with a small brush if you want it to look really natural. Using a dark liquid liner is often too harsh on aging eyes, so keeping your eyeliner soft will highlight your eyes without them looking dated. [9]
    • Avoid applying eyeliner under your eye as this can make eyes look smaller. If you still want some sort of color under your eye, take a flat brush and using eyeshadow apply a soft line of color under your lashes.
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    Choose the right mascara. Even if your eyelashes are thin and sparse, choose a lengthening mascara over a volumizing one. Creating more volume without length will just cause eyelashes to look more stubby. The color of your mascara doesn't matter so much, but try to stick to a shade that goes well with your eyebrows (a black is fine for dark brows, but if you brows are blonde stick to brown or dark brown mascara).
    • Before applying mascara, curl your lashes to give them a nice shape and then apply a mascara primer to help mascara last during the day. Refrain from pumping the mascara wand as this can cause mascara to dry out. [10]
    • Consider using a waterproof mascara to help keep mascara on during the day.
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    Apply mascara. Starting at the root of your lashes, wiggle the wand through your lashes to get as much mascara on the roots as possible and then pull the wand through to the tip of your lashes. Do this two to three times, or until your eyelashes have a nice coat of mascara.
    • Do not overcoat mascara as this will make your lashes look spidery and unnatural. There's a fine line between having a good coat of mascara on your eyelashes and overdoing it.
    • Avoid putting mascara on the lashes under your eyes as this can also look unnatural and fake.
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    Don't be afraid of false lashes. Not everyone will want to wear these, but if your eyelashes have become very thin or almost nonexistent, it could be beneficial to invest in some natural looking false eyelashes to give your eyes a younger look. Make sure to wear individual lashes (good quality ones will be more expensive), rather than a whole length of false eyelashes. [11]
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    Tend to your eyebrows. As women get older, eyebrows can become thin and sometimes almost invisible. Seeking out a professional's advice on how to improve your eyebrows can often help your eyes look younger because they will likely try to improve the arch of your brow, which prevents your eyes from looking droopy. [12]
    • You can also tend to your eyebrows yourself and give them a thicker, fuller look to create more youthful eyes. Using powder and an eyebrow pencil a shade or two darker than your hair can help give color and shape to those thin eyebrows.

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Categories: Makeup