How to Advertise a Yoga Class

Getting the word out about your yoga class is similar to publicizing any product or service - you must have a compelling call-to-action in your advertisement that makes potential customers interested enough to learn what makes you different from the competition. Promotional tactics can range from fliers strategically placed at health food stores to coupon giveaways consisting of a free day pass. When you advertise a yoga class, clearly state the benefits of attending as well as the cost, time and of course, location.


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    Consider the different methods of advertising and how each one might fit into your budget and time availability.
    • Begin with the least expensive yoga class advertising tactics, such as getting the word out through social networking communities. Updating your social networking presence by announcing class logistics won't cost money but it will take time.
    • Conclude your advertising methods assessment by ending with the most expensive options, such as direct mail campaigns to people living in the area. Although handing your yoga advertising campaign to a marketing agency can cost thousands of dollars, your time investment will be significantly less.
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    Build an online presence by creating a website and social networking account page.
    • Clearly state relevant information about your class style, your experience and why students should study with you. Include logistical information about the class such as location, time and cost.
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    Write a press release detailing the physical and mental health benefits of yoga class attendance.
    • Clearly state what makes your yoga class different from others by describing your personal and instructional approach to yoga fitness.
    • Generate interest in your area by offering a discount to new students.
    • Send your press release to local television and print reporters, then follow up by calling to invite reporters to attend your class at no charge.
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    Announce your yoga class in local event directories and online yoga-oriented websites.
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    Approach a local fitness center that doesn't offer yoga classes. Ask the manager if you can place coupons or printed fliers to advertise your class in their member's information area or newsletter.
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    Exhibit at a health-oriented event near your studio, such as an organized amateur athletic competition.
    • Print fliers and coupons for event participants who visit your exhibit.
    • Use friendly but fearless tactics to physically get your fliers in the hands of event attendees.
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    Hold an open house. Choose a significant day to invite the public to your yoga class, such as World Yoga Day, a worldwide event to raise awareness of yoga's benefits and raise money for designated charities.


  • Include unique identification codes on your coupons when promoting your yoga class. Assigning different codes based on where you placed the coupons can tell you where students are learning about your class.


  • Clearly indicate expiration dates and restrictions on any coupons you give away.

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Categories: Marketing | Personal Fitness